Privacy Policy

Last updated: March 31, 2026

At FreshFish.pk, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.freshfish.pk or place an order with us.

1. Information We Collect

We may collect the following types of information:

  • Personal Information: Name, email address, phone number, delivery address, and billing information when you place an order or create an account.
  • Order Information: Details of products you purchase, order history, and delivery preferences.
  • Device & Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, and time spent on our site, collected automatically via cookies and similar technologies.

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfil your orders, including delivery coordination.
  • Send order confirmations, shipping updates, and receipts.
  • Respond to your customer service enquiries.
  • Improve our website, products, and customer experience.
  • Send promotional offers and updates (only with your consent; you can opt out at any time).
  • Detect and prevent fraud or unauthorised activity.

3. Sharing of Information

We do not sell, trade, or rent your personal information. We may share data with:

  • Delivery Partners: To fulfil and deliver your orders.
  • Payment Processors: To securely process transactions (we do not store your full payment card details).
  • Analytics Providers: To help us understand site usage and improve our services.
  • Legal Obligations: When required by law or to protect our rights.

4. Cookies

We use cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and analyse site traffic. You can manage cookie preferences through your browser settings at any time.

5. Data Security

We implement industry-standard security measures to protect your personal information, including encryption for data in transit (HTTPS) and secure storage practices. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

You have the right to:

  • Access, update, or delete your personal information.
  • Opt out of marketing communications at any time.
  • Request a copy of the data we hold about you.

To exercise any of these rights, please contact us at support@freshfish.pk.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

8. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us: